As soon as I posted the translation of the 6.25 meeting, it was taken without my permission, then a "summary" was added to hide the parts of the translation that some didn't want people to read, and the new masked version of the translation was all over the internet the next day. Also, as soon as an article or a news that's advantageous to CJS is released back in Korea, it spreads like a wildfire the next day to international fans. Readers have all seen it happening. Compared to that, any news article that helps HoMin or SM never gets any coverage especially to the international fans. The fact that the full version of HoMin and their parents' statements weren't available for over a year until they were posted on my blog is a good example. It's funny that people are accusing SM of spreading rumors when in reality it's exactly the opposite.
So how did their "operations" to spread the rumors work? Very well indeed.
You've all seen the same rumors spread from the meeting repeated over and over today among international fans. Some people still use the "9:1 profit share" even after the real contract was released. Obviously "facts" are not important to some as long as the info can be used to justify CJS's action whether it's true or not.
While the rumors were spreading on the blogs and forums, many fan sites were taken over by the fans supporting CJS including DNBN. I'll post a detailed account of what happened to that site, but the short version is that the original administrators were kicked out, and new admins and mods took over the site. On the surface, they claimed to support all 5, but in reality, they only supported CJS while ignoring HoMin.
Once the fan sites were taken over, it was all downhill for HoMin and their fans. Only the rumors created from the 6.25 meeting were supported as the truth, and any opinions against those were largely ignored. Any posts not suited for their agenda were deleted or ignored, and the members who posted such opinions or info were given warnings or banned. Even some HoMin fans blamed HoMin for the breakup and not leaving SM with CJS.
Remember, there weren't any evidences or facts available at that time like today, so it was hard to refute those rumors, and the fans believed them especially since fan site admins forced them to the members. The 6.25 meeting was known to some people immediately after it happened, but the actual voice file wasn't widely spread until later in the year, so CJS fans simply denied the existence of the meeting. Without any proof, there was no way to convince any fans. Those people even twist and misrepresent obvious facts, so you can imagine how a claim without solid proof would've been treated. The existence of the 6.25 meeting was also denied by international fans until I released the translation, and as soon as that happened, their strategy suddenly shifted to discrediting it as it meant nothing serious just like how it happened back in Korea.
Meanwhile, the injunction to void the contract was filed on July 31st, and all the blame for the TVXQ's breakup was solely put on HoMin for betraying CJS instead of joining the lawsuit together. Bashing HoMin and SM started to intensify from that moment, and peaked when they released the official statements.
The judgment for the injunction was given on Oct 27, 2009 allowing CJS's individual activities, and on Nov 2, 2009, HoMin and their parents released statements urging CJS to come back to keep TVXQ, and stated their position regarding the cosmetics business.
* Another warning. Ignore the rest if you don't want to get really upset.
Obviously, HoMin and their fathers were pleading to the fans hoping they'd listen, but their plea was completely ignored by the fans. Instead, the bashing increased exponentially and went out of control that resulted in the infamous 3000, 5000 replies. (삼천플, 오천플) There were thousands of replies bashing HoMin viciously. I'm just going to translate part of the replies (for an obvious reason).
I've only uploaded 2 pages, but there are more.
International fans are in a way lucky that you can't read them. There are some horrible things said to HoMin and their families in those replies. Just look at the sheer number of the pages from above link, and believe it or not, those are just part of it.
* Here are a few translations of the replies from the screen capture below.
If they're gonna split, just do it amicably. Why are even parents getting involved to bash the other 3 members? I feel sorry for the 3.
2222222 If they wanna go separate ways, they should just go. I mean, they were a team, but trying to dump the members in the mud. I really despise them. I'm not even going to look at them.
Parents are ruining their children. Parents should think about the future but they're blinded with greed right in front of them.
They don't even know how to sing.
Wishing ChunJaeSu to do well.
* and more...
Jung Yunho @#$% hate him. Not even interested in Shim Changmin.
Hey Jun Yunho ㅋㅋㅋㅋ I trusted both you and Shim Changmin until 3 o'clock today that you were going to file the lawsuit together... I thought you had an unknown reason....but after seeing your signature after 3 o'clock... I felt like a fool, and enraged with betrayal..I really @#$@ liked you... especially you, Jung Yunho...I was fan of you and Jaejoong ... but you betray the fans and the members? .... blaming the members with cosmetics? They are the members who had hard times in Japan with you... are you happy @#@%@%?
I really thought TVXQ was meaningless without all 5.... crazy ... No, on second thought, (TVXQ) don't need you and CM. TVXQ will do well...Aren't JS and JJ more than enough for singing? YC can write songs, so don't need to worry about him... how about you?.. Fans complemented you for live performances and dancing, but you #@$@ do acting.. but your drama bombed LOL Ur living like a loser...
Living like a loser.. so funny LOL
(username JungYunHo) You wrote exactly how I feel....I'm ashamed of my username. I'm gonna change my name you @#@#.
I'll build a tomb made of rock as big as your greed for you, so wait!
That was just a small sample of 5000 replies. There were also replies about hitting them with rocks to kill them, taunting Yunho's families' background in legal fields etc. Any reason that could be used to bash them, it was used. Those thousands of replies were all on a single post, so you can easily guess how severe the bashing got.
HoMin were labeled as "Jung, the icon of betrayal" (정윤호 배신의 아이콘), and "Shim, the icon of bystander" (심창민 방관의 아이콘) from those replies, and antis still call them those names until today.
While all this was happening, what did CJS do? Nothing. Actually, towards the end of the month, CJS appeared on MNet's MAMA award, and accepted the "Best Asian Star" award as TVXQ. I don't know if the readers know the background, but SM was boycotting MAMA at that time, so CJS appearing on MAMA was a definite in your face move towards SM.
During the acceptance speech, Jaejoong made this famous comment, "I'd like to tell the two friends who may be watching this that I love them."
"혹시나 보고있을 두 친구에게 사랑한단 말 전하고 싶습니다"
Guess what happened to HoMin after he made that speech? After MAMA, a rumor spread that HoMin were eating spicy chicken ribs (닭갈비) while CJS were accepting the awards, and HoMin were bashed again for that. Why? Because they were eating chicken ribs instead of watching three friends accepting awards and sending them a message of "love", that's why. Search "동방신기 닭갈비" (TVXQ chicken ribs) on a Korean search site, and you can find many blog entries bashing HoMin for that reason. Simply unbelievable and ridiculous.
There was even saying among the fans that Yunho was bashed for taking a breath.
If it weren't for the 6.25 recording, HoMin would've been labeled as "traitors" forever.