This about concludes my posts regarding the cosmetics business.
Readers need to note that most of the events in my posts happened at the height of their career. I am pretty sure CJS made pretty good money from the cosmetics business and the stores because I heard that the stores were filled with fans at that time, but I don't think the business is doing that well these days.
I know Yuchun closed his store, and I heard that Crebeau's Chinese operation ceased and just running internet sales. I am guessing with all these bad publicity and the lawsuits, the business didn't pan out as well as they hoped.
Also, the public opinions regarding entertainment related business has taken some bad rap because of the failures of such companies, and it has gotten tougher to list the companies. Even YG could not list the company on the stock exchange which actually surprised many people.
Nevertheless, it really doesn't matter what happened to the business now since it was the motive to break the group that is important, not what became of the business.
If you think about it, in 2009 where TVXQ was at the height of their career, they would've succeeded in any kind of business, and that lure of gold was probably hard to resist, and when SM tried to limit their involvement in the business, they filed the lawsuit using the contract as an excuse, driving public opinion labeling the contract as a "slave" contract.
Later when I post about the lawsuits, readers will see how hard SM tried to keep the group together, and how CJS was not responsive at all.
As for HoMin, the readers should now realize that they had no choice but to stay with SM. They weren't involved in the business for good reasons, they didn't believe the contract was bad enough to file a lawsuit, they recognized SM's role in the success of TVXQ, and most importantly, they were taking responsibility for the contract they signed, keeping trust and promise. Simply, it was the RIGHT THING TO DO for them to stay with SM.
Now the final question. Even with the money making potential the cosmetics business presented, TVXQ also had big potential to make more money since they were just starting to get really big in Japan and Asia, so why would CJS risk breaking the group by filing the lawsuit? Was the cosmetics business that big that CJS would give up TVXQ? That would be answered in my future posts.